Book Chapter Details
Mandatory Fields
Moroney, M
2014 Unknown
Exploring Strategy (10th Edition)
CRH plc: Dimensions of Successful Corporate Strategy
Pearson Education Limited
Harlow, UK
Published
0
Optional Fields
Corporate Strategy; International Strategy: Mergers, Acquisitions and Alliances
Even with a small corporate headquarters in a challenging industry, corporate strategy can be the engine for growth and development, generating substantial value-added. However, such dimensions of this level of strategy remain arcane. These issues are explored in this case study on CRH, which is an exemplar of corporate strategy.
978-1-292-00254-5
639
646
Grant Details
Publication Themes