Despite the recent emergence of research pertaining to the significance of the business model
in ensuring the long-term viability of the cloud computing paradigm, research relating to
understanding the interrelated dynamics of strategy, the business model and business
processes is non-existent. Thus, there is a need for a framework that coalesces and extends
existing research. To address this research gap, the paper reviews and consolidates cloud
computing, business model, strategy and business process literature to present a holistic
conceptual cloud computing unified business framework (CUBF). Firstly, the framework
provides an overview of the interrelated dynamics of cloud strategy, cloud business models
and cloud enabled business processes. Secondly, the framework addresses iterative and
longitudinal dimensions which impact on the design and operationalisation of cloud business
models. While the primary contribution of this paper is to guide future research on cloud
computing business models, it may also be applied to present implementation scenarios for
cloud service providers and cloud service users who are seeking to maximise the economic
value of cloud computing.
This work was supported, in part, by Science Foundation Ireland grant 10/CE/I1855 to Lero - the Irish Software Engineering Research Centre (www.lero.ie).