Peer-Reviewed Journal Details
Mandatory Fields
Campbell, D,Doherty, E
2013
March
European Review Of Agricultural Economics
Combining discrete and continuous mixing distributions to identify niche markets for food
Published
()
Optional Fields
choice experiments mixed logit value-added food niche market WTP space price premium C25 D12 Q13 WILLINGNESS-TO-PAY MIXED LOGIT MODEL FARM-ANIMAL WELFARE CHOICE EXPERIMENTS PREFERENCE HETEROGENEITY NON-ATTENDANCE GM FOODS CONSUMERS ATTRIBUTES BEEF
40
287
311
This paper explores the demand and willingness to pay (WTP) for value-added services to chicken. Since the demand for such services are likely to be highly segmented and often applies only to a market niche, models based on assumptions of homogeneity among consumers are likely to be inappropriate. For this reason, this paper combines discrete and continuous mixing distributions to concurrently identify the size of the niche market and the heterogeneity among consumers within the market niche. Failing to account for the niche market nature of value-added services is shown to have implications for predictions of WTP, demand and total revenue.
DOI 10.1093/erae/jbs018
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