Peer-Reviewed Journal Details
Mandatory Fields
Merrilees, Bill, Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie
Journal of Business Research
Thought Leadership in Brand Management
In Press
Optional Fields
Brand Values Services Brand Equity Media
This JBR Special Issue contains ten articles developed from presentations at the Seventh Annual Thought Leaders' International Conference on Brand Management, held at Università della Svizzera italiana in Lugano, Switzerland in March 2011. The conference organizing committee received submissions and following a double blind reviewing process papers were accepted for presentation at the conference. After the conference all authors wishing to submit papers for this Special Edition had the opportunity to revise their papers and submit them. A further round of rigorous double-blind reviewing resulted in the selection of ten articles. This introduction presents an overview of this thought-leading research into brand management.
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