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Electronic Journal
O’HEOCHA, C.; CONBOY, K.; WANG, X.
2010
Unknown
Using Focus Groups & Post-it Boards in Studies of ISD Team Behaviour.
Author
Published
1
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This paper discusses an innovative focus group approach used to study an Information Systems Development (ISD) environment. The research had to cope with the application of a broad framework, untested in practice, seeking to elicit potentially highly sensitive opinions and judgments in a highly pressurised, time‑restricted environment. The researchers’ design of the focus groups is discussed along with an evaluation of the final approach used. The paper concludes with a set of issues for future researchers to consider when designing focus groups for their own studies, along with a set of lessons learned and recommendations arising from the research team’s experience in this study 
Journal of Business Research Methods
8(2)
119
131
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