Conference Publication Details
Mandatory Fields
McHugh, P. and Domegan, C.
Forumn on Markets and Marketing
From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators
2012
December
In Press
1
()
Optional Fields
Social Marketing; Systems indicators;
Brodie, R., Storbacka, K., Lusch, R., and Vargo S.,
New Zealand
Grant Details
Publication Themes