Peer-Reviewed Journal Details
Mandatory Fields
Domegan, Haase, Harrisvan, den Heuvel, Kelleher, Maglio, Meynhardt, Ordanini and Peņaloza,
2012
Unknown
Marketing Theory
Value, Values, Symbols and Outcomes
Published
()
Optional Fields
Value, Values, Symbols, Value Co-creation, S-D Logic
12
2
1
5
Grant Details
Publication Themes