This toolkit aims to develop understanding of the multi-faceted business model concept and its relevance to creative business. Business models can be defined differently. They are often aligned with how a business generates revenue or its organisational structure . While these are central aspects, a business model is more than this. They can be better explained as how the different elements of a business fit together into a whole, or the story of how businesses work . This toolkit provides information resources and tools for creative entrepreneurs to better understand how to develop and refine their business model to build a business that is more sustainable and competitive.