Peer-Reviewed Journal Details
Mandatory Fields
Dennehy, D,Kasraian, L,O'Raghallaigh, P,Conboy, K,Sammon, D,Lynch, P
2019
January
Journal Of Decision Systems
A Lean Start-up approach for developing minimum viable products in an established company
Published
()
Optional Fields
Lean start-up minimum viable product product market fit
28
224
232
The minimum viable product (MVP) is a fundamental concept of the Lean Start-up approach as it enables a company to quickly start the learning process by integrating feedback from early adopters. Although the MVP concept has evolved over the years, its application is most often reported in a start-up context, even though established companies struggle to develop MVPs. This study reports on the experience and lessons learned at Texuna, an established company, where the software product innovation team created a process map for developing MVPs. This is the first study that allows the original MVP approach to be extended and applied to established organisations.
10.1080/12460125.2019.1642081
Grant Details
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