Peer-Reviewed Journal Details
Mandatory Fields
Hynes, S,Ravagnan, E,Gjerstad, B
2019
December
Aquaculture International
Do concerns for the environmental credentials of salmon aquaculture translate into WTP a price premium for sustainably farmed fish? A contingent valuation study in Ireland and Norway
Published
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Optional Fields
Salmon farming Aquaculture Contingent valuation method Bivariate probit WTP WILLINGNESS-TO-PAY PREFERENCES ATTITUDES
27
1709
1723
In this paper, Norwegian and Irish consumers' willingness-to-pay for salmon that is produced under more sustainable aquaculture practices is examined using the contingent valuation method. A bivariate probit model is estimated where the consideration of environmentally friendly fish farming at time of purchase is jointly estimated with willingness-to-pay. The predicted joint probabilities of the bivariate probit model are calculated in order to examine if concerns for the environmental credentials of salmon aquaculture translate into willingness-to-pay a price premium for sustainably farmed fish. The results suggest that environmental concerns and attitudes are not the sole motivating factors influencing consumption behaviours.
10.1007/s10499-019-00425-y
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