Conference Publication Details
Mandatory Fields
Sharkey, Ultan; Acton, Thomas; Conboy, Kieran;
European Conference of Information Systems
Optimal Experience in Online Shopping: The Influence of Flow
Optional Fields
flow theory decision strategies online shopping think-aloud protocols experimentation hedonic enjoyment intention to use intention to purchase intention to buy intention to return customer loyalty product presentation modes consumer behaviour decision behavior
Pries Heje, J. and Chiasson, M.
ESADE Business School, Ramon Llull University, Barcelona, Spain
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: This research was supported by the Irish Social Sciences Platform (ISSP), funded under the Programme for Research in Third Level Institutions, administered by the HEA and co-funded under the European Regional Development Fund (ERDF).
Grant Details
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