Peer-Reviewed Journal Details
Mandatory Fields
Doherty, E;Campbell, D;Hynes, S;van Rensburg, TM
2013
August
Journal Of Environmental Management
Examining labelling effects within discrete choice experiments: An application to recreational site choice
Published
WOS: 9 ()
Optional Fields
DEMAND MODELS PREFERENCE HETEROGENEITY IRISH COUNTRYSIDE PUBLIC-ACCESS WALKING PROVISION VALUATION COST
125
94
104
Data from a discrete choice experiment aimed at eliciting the demand for recreational walking trails on farmland in Ireland is used to explore whether some respondents reach their choices solely on the basis of the alternative's label. To investigate this, this paper exploits a discrete mixtures approach that also encompasses continuous distributions to reflect the heterogeneity in preferences for the attributes and alternatives. We find evidence that a proportion of respondents choose on the basis of the label only and that differences emerge between rural and urban respondents. We provide a number of alternative explanations for why this may occur. Results highlight a large impact on welfare measures when we accommodate the fact that a proportion of respondents choose on the basis of the label only. (C) 2013 Elsevier Ltd. All rights reserved.
0301-4797
10.1016/j.jenvman.2013.03.056
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