Conference Publication Details
Mandatory Fields
O'hEocha, C;Conboy, K;Wang, XF
PROCEEDINGS OF THE 9TH EUROPEAN CONFERENCE ON RESEARCH METHODOLOGY FOR BUSINESS AND MANAGEMENT STUDIES
Using Focus Groups in Studies of ISD Team Behaviour
2010
January
Published
1
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Optional Fields
401
408
This paper discusses an innovative focus group approach used to study an Information Systems Development (ISD) environment. The research had to cope with the application of a broad framework, untested in practice, seeking to elicit potentially highly sensitive opinions and judgments in a highly pressurised, time-restricted environment. The researchers' design of the focus groups is discussed along with an evaluation of the final approach used. The paper concludes with a set of issues for future researchers to consider when designing focus groups for their own studies, along with a set of lessons learned and recommendations arising from the research team's experience in this study.
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