Conference Publication Details
Mandatory Fields
Nachev, A
WMSCI 2006: 10TH WORLD MULTI-CONFERENCE ON SYSTEMICS, CYBERNETICS AND INFORMATICS, VOL I, PROCEEDINGS
ARTMAP-IC neural networks for predicting insurance policy ownership
2006
January
Published
1
()
Optional Fields
CLASSIFICATION
322
327
The task how to predict profiles of potential customers for a product is important for a direct mailing company. A good prediction allows the company to detect potential customers and to avoid unnecessary and unwanted mailing. This paper describes a non-linear methodology to predict profiles of potential customers using ARTMAP-IC neural networks. The paper discusses advantages of the proposed approach over similar techniques based on neural networks.
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