social movement or network mobilizing for Health for All globally. Emergent, organically evolving and apparently less-coordinated, bottom-up networks are important in global health governance, but they can prove difficult to define, analyse and theorize sociologically. This paper presents a grounded theory analysis of the Peoples Health Movement, based on a thematic content analysis of its networked communications, and an organisational analysis. The data consisted of PHMs own website and all email messages communicated via PHMs global email listserv, the PHM-Exchange, during one calendar year, 2016 (n=244). Synthesising global sociology, transnational social movement theory, international relations and communications theory, we define PHM as a transnational connective mobilization network, which bases its advocacy and activism in an explicitly alternative, rights-based paradigm of peoples health.
PHM messages communicate a model of global health governance centred on the rights-based approach and Social Determinants of Health, substantiating PHM as a global network mobilizing towards Health for All. PHM operates on two levels: (i) country-level communications typically mobilizing local support and actions, and (ii) global-level communications performing a watching role: documenting, educating through international advocacy, and sharing information. The two levels build solidarity, however key tensions can also be identified: messages show a critical awareness that North-to-South communicative dominance may potentially compromise equitable networking, while the discursive shift from Primary Health Care to Universal Health Coverage may detract from primary, preventive and promotive priorities, while favouring service-delivery.
PHM does not fit definitions of a civil society or social movement organization, nor can it be evaluated as social movement organizations are conventionally, viz. success or failure in securing the aspirational health for all goal. It functions as a peer network, significantly influencing the complex and changing landscape of global health, countering some dominant discourses, while steering the global governance agenda towards gradually realizing the conditions which may one day make a people-centred vision of health for all possible.