Conference Publication Details
Mandatory Fields
Wallace, E; de Chernatony, L
Thought Leaders International Conference on Brand Management
Strategic thrust or strapline mentality? The role and implementation of the brand in retail banking.
2010
Unpublished
1
()
Optional Fields
Brand Strategy Marketing Communications Internal Branding Retail Banking
UniversitÓ della Svizzera Italiana (USI) Lugano, Switzerland
18-APR-10
20-APR-10
Grant Details
Publication Themes