Conference Publication Details
Mandatory Fields
Wallace, E; de Chernatony, L; Buil, I
EMAC - European Marketing Academy
Segmenting Brand Building Employees: a profile of front-line employees in the Irish services sector
2010
June
Published
1
()
Optional Fields
Brand Banking Employee Performance Cluster Analysis
Copenhagen Business School, Denmark
01-JUN-10
04-JUN-10
Grant Details
Publication Themes