Peer-Reviewed Journal Details
Mandatory Fields
Torres, Ann M and Murray, John A
2002
Unknown
Journal Of Organizational Change Management
Diversity and Marketing Practice: Implications for the Management of Productive Evolution
Published
()
Optional Fields
DIVERSITY in the workplace ORGANIZATIONAL change MANAGEMENT
2
3
229
244
Addresses the issue of explaining diversity in marketing practice in competitive space and over time. Examination of diversity in strategic behavior using typology of strategy-structure configurations developed by R. E. Miles and C.C. Snow; Case studies supporting diversity in marketing practice linked to strategic types; Evolutionary concepts as applied to diversity in marketing practice over time.
1469-7017
Grant Details
Publication Themes