Conference Publication Details
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O HEOCHA, C.; CONBOY, K.; WANG, X.
9th European Conference on Research Methods for Business and Management Studies
Using Focus Groups in Studies of ISD Team Behaviour.
2010
Unknown
Published
0
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Madrid, Spain
This paper discusses an innovative focus group approach used to study an Information Systems Development (ISD) environment. The research had to cope with the application of a broad framework, untested in practice, seeking to elicit potentially highly sensitive opinions and judgments in a highly pressurised, time-restricted environment. The researchers┐ design of the focus groups is discussed along with an evaluation of the final approach used. The paper concludes with a set of issues for future researchers to consider when designing focus groups for their own studies, along with a set of lessons learned and recommendations arising from the research team┐s experience in this study.
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