Book Details
Mandatory Fields
de Chernatony, L; McDonald, M; Wallace, E
2010
Creating Powerful Brands
Butterworth-Heinemann
Oxford
Published
0
Optional Fields
Brand
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. A definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: . Summarises the latest thinking and best practice in the domain of branding . All new real marketing campaigns show how branding theories are implemented in practice . Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
4
1856178498/978 1856178495
http://wwwelsevierdirectcom/ISBN/9781856178495/Creating-Powerful-Brands
496
Grant Details
Publication Themes