Conference Publication Details
Mandatory Fields
McHugh, P. and Domegan, C.
Forum on Markets and Marketing 2012 (FMM12)
From Mechanistic Market Structures to Holistic Marketing Systems: How Social Marketing Captures the Bigger Picture through System Indicators
2012
Unknown
In Press
0
()
Optional Fields
University of Auckland Business School, Auckland, New Zealand.
09-DEC-12
Grant Details
Publication Themes