Peer-Reviewed Journal Details
Mandatory Fields
Domegan, C; Collins, K; Stead, M; McHugh, P. and Hughes, T.
2013
Unknown
Journal of Social Marketing
Value co-creation in social marketing: functional or fanciful?
Published
()
Optional Fields
3
3
239
256
http://www.emeraldinsight.com/doi/full/10.1108/JSOCM-03-2013-0020
http://dx.doi.org/10.1108/JSOCM-03-2013-0020
Grant Details
Publication Themes