Peer-Reviewed Journal Details
Mandatory Fields
Edvardsson, B; Kleinaltenkamp, M; Tronvoll, B; McHugh, P. and Windahl, C.
2014
Unknown
Marketing Theory
Institutional logic matters coordinating resource integration
Published
()
Optional Fields
14
3
291
309
http://mtq.sagepub.com/content/14/3/291
10.1177/1470593114534343
Grant Details
Publication Themes