Conference Contribution Details
Mandatory Fields
Paolo Bartoloni
Translating Tradition and the Commodification of Authenticity
Turning Points, SIS Interim Conference
Trinity College Dublin
Conference Paper
Optional Fields
Commercial developments increasingly rely on the categories of tradition and authenticity to promote their activity. This may result in the construction of entire shopping centers in the form of traditional villages and towns, such as the Valdichiana Outlet Village described by Stephanie Malia Hom in her book The Beautiful Country: Tourism and the Impossible State of Destination Italy (2015) or the Sicilia Outlet Village, the topic of one of the chapters in my new book Objects in Italian Life and Culture: Fiction, Migration, and Artificiality (2016). In this talk I will discuss processes of appropriation and replication by employing translation, and especially intersemiotic translation, to provide some insights into new modes of relationality, and commercial promotion and advertisement.
Publication Themes