Conference Publication Details
Mandatory Fields
Golden, W,Hughes, M,Gallagher, P,Andersen, KV,Elliot, S,Swatman, P,BjornAndersen, N
On-line retailing: An investigation into the success factors
SEEKING SUCCESS IN E-BUSINESS: A MULTIDISCIPLINARY APPROACH
2003
March
Published
1
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Optional Fields
INTERNET ADVANTAGE COMMERCE WEB
421
436
This research is a descriptive study to identify some of the factors that contribute to the successful use of e-business. The research was focused on the retail Industry in Ireland, and more specifically on existing on-line retailers of Irish made gifts. The study was conducted using a postal survey. The research found that specific organisational factors - early adoption of web technology, internal IS/IT expertise, having an e-business strategy, and a person who champions the e-business project - does result in more successful e-business presences. Further, the research found no evidence to support the belief that certain product types are more likely to be successful on the web.
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